Flipside Growth MCP

What This Is

Flipside Growth Intelligence is an AI-powered blockchain analytics system that helps you understand, optimize, and grow blockchain ecosystems. Instead of wrestling with complex data queries, you simply ask questions in plain English and get data-driven insights, strategic recommendations, and actionable growth plans.

Not familiar with Model Context Protocols? Learn more about MCPs here.

What You Can Do

🔍 Ecosystem Health Analysis

Ask questions like:

  • "How healthy is the Ethereum ecosystem right now?"

  • "Which Layer 2 has the highest quality users?"

  • "Is Base growing faster than Arbitrum?"

You'll get: Current metrics, trend analysis, competitive comparisons, and context about what the numbers mean for growth.

👥 User Quality & Behavior Insights

Ask questions like:

  • "What makes users stick around on Polygon?"

  • "Why are we losing users on Avalanche?"

  • "Which protocols create the most loyal users?"

You'll get: User quality analysis using Flipside's proprietary 0-15 scoring system, retention patterns, and behavioral insights that explain what drives user engagement.

📈 Growth Strategy & Optimization

Ask questions like:

  • "How can we improve user retention on our chain?"

  • "What's the best way to attract high-value users?"

  • "Should we focus on NFTs or DeFi for growth?"

You'll get: Custom growth playbooks, strategic recommendations based on successful patterns from other ecosystems, and specific tactics with expected outcomes.

🏆 Competitive Intelligence

Ask questions like:

  • "How does our protocol compare to Uniswap?"

  • "Which blockchain is winning the gaming sector?"

  • "What can we learn from Optimism's success?"

You'll get: Detailed benchmarking, best practice identification, and insights into what's working (or not working) across the industry.

📊 Custom Analysis & Reports

Ask for things like:

  • "Create a comprehensive DeFi report for our investors"

  • "Analyze the impact of our recent token launch"

  • "Build a dashboard for tracking our ecosystem KPIs"

You'll get: Professional reports with visualizations, executive summaries, and actionable recommendations tailored to your specific needs.

How It Works

The Magic Behind the Scenes

  • 35+ Blockchain Coverage: Real-time data from all major chains

  • Flipside Scores: Proprietary 0-15 user quality ratings that predict behavior

  • Growth Science: Proven frameworks based on analyzing billions of transactions

  • Expert Knowledge: Built-in expertise across protocols, chains, and market dynamics

Just Ask Natural Questions

You don't need to know SQL, understand database schemas, or learn complex tools. Just ask what you want to know:

❌ Don't worry about: "SELECT COUNT(*) FROM ethereum.defi.ez_dex_swaps WHERE..." ✅ Just ask: "How much DEX trading happened on Ethereum last week?"

Getting Started

Start Simple

Try asking broad questions first:

  • "What's happening in DeFi right now?"

  • "How is [your blockchain] performing?"

  • "What are the biggest trends in crypto?"

Then Get Specific

Based on what you learn, drill deeper:

  • "Why is that protocol doing so well?"

  • "How can we replicate that success?"

  • "What would happen if we launched something similar?"

Focus on Outcomes

Think about what decisions you need to make:

  • Growing your ecosystem

  • Improving user retention

  • Launching new features

  • Allocating resources

  • Planning roadmaps

What Makes This Different

Quality Over Quantity

Most analytics focus on transaction counts and TVL. We focus on user quality - identifying users who stick around, contribute value, and drive real growth.

Predictive Insights

Our Flipside Scores help predict which users will churn, which will become power users, and what interventions actually work.

Strategic Context

You don't just get numbers - you get strategic interpretation, competitive context, and actionable recommendations.

Cross-Chain Intelligence

Compare and learn from patterns across 28+ blockchains. See what works on Ethereum and how to adapt it for Solana.

Example Conversations

Ecosystem Health Check

You: "How is Base doing compared to other L2s?" System: Analyzes user quality, growth trends, protocol adoption, and provides detailed comparison with Arbitrum, Optimism, and Polygon, highlighting Base's strengths and opportunities

Growth Strategy

You: "We're launching a new DeFi protocol on Avalanche. What should we focus on?" System: Reviews successful DeFi launches on Avalanche, analyzes user behavior patterns, identifies key success factors, and provides a custom launch strategy with specific tactics and expected outcomes

Troubleshooting

You: "Our users aren't sticking around after trying our protocol. Why?" System: Analyzes user journey data, identifies drop-off points, compares with successful protocols, and provides specific recommendations to improve retention

Tips for Best Results

Be Specific About Your Goals

Instead of: "Tell me about Ethereum" Try: "How can we attract more DeFi users to our Ethereum protocol?"

Ask Follow-Up Questions

The system gets smarter as you engage:

  • "Why is that happening?"

  • "How does that compare to competitors?"

  • "What would you recommend we do about it?"

Think About Your Audience

Mention who needs the information:

  • "Create an investor update on our ecosystem growth"

  • "Give me talking points for our community call"

  • "What should our dev team prioritize next?"

Request Specific Formats

  • "Create a one-page executive summary"

  • "Give me a detailed analysis with charts"

  • "Make a simple list of action items"

What You Can Expect

Immediate Value

Get insights and recommendations right away, even for complex questions about blockchain ecosystems and user behavior.

Data-Driven Decisions

Every recommendation comes with supporting data, trend analysis, and confidence levels so you can make informed choices.

Strategic Context

Understand not just what's happening, but why it matters and what successful ecosystems do differently.

Actionable Outcomes

Get specific next steps, not just analysis. Know exactly what to do to improve your ecosystem's growth.


Tools You Can Call (For Advanced Users)

If you want to interact with specific tools directly, here are the main functions available:

Core Analysis Tools

  • get_meta_prompt - Load the complete Growth Intelligence context

  • run_public_sql_query - Execute custom SQL queries against blockchain datasets

  • search_web - Get current crypto market information and news

  • find_relevant_metrics - Discover available data metrics for analysis

Expert Consultation

  • ask_evm_expert - Ethereum and EVM chain expertise

  • ask_near_expert - NEAR Protocol specialist knowledge

  • ask_aptos_expert - Aptos blockchain insights

  • ask_sei_expert - Sei network analysis

  • ask_svm_expert - Solana Virtual Machine expertise

Growth Analytics

  • generate_scores_query - Create SQL for Flipside Score analysis

  • analyze_score_data - Interpret user quality distributions

  • get_score_cohort_alerts - Monitor user quality changes

  • recommend_growth_playbook - Get strategic recommendations

  • create_growth_playbook - Deploy custom growth strategies

Protocol Intelligence

  • protocol_lookup - Find and analyze specific protocols

  • gather_metadata - Collect comprehensive protocol information

  • evaluate_protocol_fit - Assess strategic alignment

Understanding Flipside Scores

The 0-15 User Quality Scale

Flipside Scores rate wallet quality based on on-chain behavior patterns:

  • 0-3 (Inactive/New): Minimal engagement, high churn risk

    • Typical: New wallets, one-time transactions, dormant users

  • 4-7 (Active): Regular engagement, moderate value contribution

    • Typical: Regular swaps, basic DeFi usage, consistent activity

  • 8-15 (Power Users): High engagement, governance participation, complex interactions

    • Typical: LP provision, governance voting, multi-protocol usage

Why Score 4 Matters

Score 4 represents a critical inflection point. Users who reach this level are:

  • 10x more likely to remain active long-term

  • 5x more valuable in terms of transaction volume

  • 3x more likely to participate in governance

  • Primary drivers of ecosystem network effects

Score-Based Growth Strategy

  • Acquisition Focus: Get users from 0 → 1 (first meaningful interaction)

  • Activation Priority: Move users from 1 → 4+ (the retention threshold)

  • Retention Optimization: Help score 4+ users become power users (8+)

Supported Blockchains for Scoring

EVM: Ethereum, Polygon, Arbitrum, Optimism, Base, Avalanche, BSC, Fantom Non-EVM: Solana, NEAR, Aptos, Sei, Flow, Stellar Emerging: Eclipse, BOB, Ink, Mantle, Aleo, and 15+ others


Ready to start? Just ask a question about your blockchain ecosystem, users, or growth challenges. The system will handle all the technical complexity behind the scenes and give you the insights you need to make smart decisions.

Last updated

Was this helpful?