Getting Started
Ready to start targeting wallets? Access the Targeting Agent through FlipsideAI to begin building your custom audience.Launch Targeting Agent
Open the Targeting Agent in FlipsideAI
Overview
The Targeting Agent helps you answer critical questions:- Who are your most valuable users?
- How do you identify high-value prospects from other ecosystems?
- Which wallets should you target for your next growth campaign?
How the Targeting Agent Works
The Targeting Agent guides you through a structured workflow to build custom wallet audiences:Select Blockchains
Choose the chains where your target audience is active. The Targeting Agent supports 30+
blockchain networks, allowing you to find users across any major ecosystem.
Set Targeting Criteria
Define the characteristics that make your ideal audience unique using powerful filters including
balance, transaction frequency, liquidity provision, engagement level, last activity, and
bot/farmer exclusion.
Supported Blockchains
The Targeting Agent supports all major blockchain networks available in Flipside, including:- Arbitrum
- Avalanche
- Base
- BSC
- Ethereum
- Ink
- Optimism
- Polygon
- Solana
Targeting Criteria
Define the characteristics that make your ideal audience unique using powerful filters:How much do they hold?
Target wallets by balance tiers—from under $25K to over $500K, or set custom ranges to match your campaign strategy.How often do they transact?
Find active users based on transaction frequency—from less than once a week to more than 10x per day.How much liquidity have they provided?
Identify liquidity providers by their LP contribution levels—whether you’re looking for small contributors or major liquidity whales.What’s their engagement level? (powered by Flipside Scores)
Segment wallets by Flipside’s proprietary quality scores:- Onboarding (0-3): New or low-engagement wallets
- Activating (4-7): Quality users showing genuine interest
- Power (8+): Your most valuable segment—high-engagement wallets with proven commitment
When were they last active?
Target based on recency—wallets active in the last week, month, or 90 days to ensure you’re reaching engaged users.Who should we filter out?
Auto-protect your campaigns by excluding bots and farmers—wallets with patterns suggesting they’re not genuine users. Each filter includes custom options, giving you complete control to build audiences as broad or as specific as your campaign requires.What Makes This Powerful
The Targeting Agent is built on Flipside’s proprietary data infrastructure that makes precision targeting possible:Normalized Cross-Chain Data
Understand wallet behavior consistently across all major ecosystems. Find high-value DeFi users regardless of which chain they primarily use, or identify wallets that exhibit specific patterns across multiple chains.Flipside Wallet Scores
Our 0-15 scoring system decodes wallet behavior based on cross-chain patterns, engagement history, and predictive signals. These scores are calculated using highly curated, labeled data across 700M+ addresses and 30+ blockchain networks, using the last 90 days customized metrics (including 5 categories - activity, tokens, defi, nft, gov and gaming) updated daily.Bot & Farmer Detection
Automatically built-in filters detect and exclude bot and farmer wallets. This ensures your campaign funds are spent only on authentic users, maximizing your protocol’s potential for real-world value and growth.Pre-Written Prompts & Workflows
You don’t need to be a data scientist to build sophisticated audiences. The agent guides you through proven targeting strategies with intuitive interfaces designed by Flipside’s PhD data scientists. It’s fast and complete wallet lists can be generated in just minutes.Iterative Refinement & Insights
Once the wallet list is generated, keep collaborating with the agent to refine your results, uncover insights and get summaries of key findings. Export your final list as a CSV with a single click.Use Cases
Target Competitors’ Power Users
Find high-value users on specific chains who actively use competing protocols but have never tried your protocol. Build precision campaigns that reach proven power users, maximizing conversion rates and minimizing wasted ad spend.Reactivate Dormant Quality Users
Bring back quality users who were active on your chain but haven’t transacted recently. Win back valuable users who already know your ecosystem, at a fraction of the cost of acquiring new users.Find High-Value Liquidity Providers
Attract major LPs to your new DeFi protocol by targeting wallets that have proven LP behavior and the capital to provide meaningful liquidity.Cross-Chain User Discovery
Identify wallets that exhibit specific behaviors across multiple chains, helping you understand the full scope of user activity and engagement patterns.Next Steps
Agents Overview
Learn about all available FlipAI Agents
Spindl Agent
Explore the Spindl Agent for Spindl-specific integration