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Target blockchain addresses with custom criteria for growth campaigns
The Targeting Agent enables you to build precision-targeted wallet audiences using custom
criteria across multiple blockchains. Unlike the Spindl Agent, which is specifically designed for
Spindl integration, the Targeting Agent provides flexible wallet targeting that can be exported for
use in any campaign platform.
The Targeting Agent makes precision wallet targeting accessible to every protocol, regardless of
data science resources. Whether you’re a solo founder running growth campaigns or a full marketing
team at a major protocol, you get the same PhD-level data science backing every audience you
build.
The Targeting Agent helps you answer critical questions:
Who are your most valuable users?
How do you identify high-value prospects from other ecosystems?
Which wallets should you target for your next growth campaign?
These questions are fundamental to growing any blockchain protocol, but answering them has
traditionally required expensive data science resources, weeks of analysis, and deep expertise in
cross-chain analytics.The Targeting Agent makes wallet segmentation and targeting simple, fast, and accessible to
everyone.
The Targeting Agent guides you through a structured workflow to build custom wallet audiences:
1
Select Blockchains
Choose the chains where your target audience is active. The Targeting Agent supports 30+
blockchain networks, allowing you to find users across any major ecosystem.
2
Set Targeting Criteria
Define the characteristics that make your ideal audience unique using powerful filters including
balance, transaction frequency, liquidity provision, engagement level, last activity, and
bot/farmer exclusion.
3
Export Address List
Download your curated address list as a CSV file, ready for use in your preferred campaign
platform or analytics tool.
The Targeting Agent supports all major blockchain networks available in Flipside, including:
Arbitrum
Avalanche
Base
BSC
Ethereum
Ink
Optimism
Polygon
Solana
Whether you’re targeting DeFi users on Ethereum, NFT collectors on Base, or cross-chain power users
across multiple ecosystems, simply select the blockchains relevant to your campaign.
Auto-protect your campaigns by excluding bots and farmers—wallets with patterns suggesting they’re
not genuine users.Each filter includes custom options, giving you complete control to build audiences as broad or as
specific as your campaign requires.
Understand wallet behavior consistently across all major ecosystems. Find high-value DeFi users
regardless of which chain they primarily use, or identify wallets that exhibit specific patterns
across multiple chains.
Our 0-15 scoring system decodes wallet behavior based on cross-chain patterns, engagement history,
and predictive signals. These scores are calculated using highly curated, labeled data across 700M+
addresses and 30+ blockchain networks, using the last 90 days customized metrics (including 5
categories - activity, tokens, defi, nft, gov and gaming) updated daily.
Automatically built-in filters detect and exclude bot and farmer wallets. This ensures your campaign
funds are spent only on authentic users, maximizing your protocol’s potential for real-world value
and growth.
You don’t need to be a data scientist to build sophisticated audiences. The agent guides you through
proven targeting strategies with intuitive interfaces designed by Flipside’s PhD data scientists.
It’s fast and complete wallet lists can be generated in just minutes.
Once the wallet list is generated, keep collaborating with the agent to refine your results, uncover
insights and get summaries of key findings. Export your final list as a CSV with a single click.
Find high-value users on specific chains who actively use competing protocols but have never tried
your protocol. Build precision campaigns that reach proven power users, maximizing conversion rates
and minimizing wasted ad spend.
Bring back quality users who were active on your chain but haven’t transacted recently. Win back
valuable users who already know your ecosystem, at a fraction of the cost of acquiring new users.
Identify wallets that exhibit specific behaviors across multiple chains, helping you understand the
full scope of user activity and engagement patterns.
