Spindl Agent

The Spindl Agent streamlines wallet segmentation into a simple workflow, making it easy to build target lists of addresses to upload to Spindl for your growth campaigns.

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Getting Started

The Spindl Agent is live now. Start building precision audiences today.

Launch Spindl Agent

Open the Spindl Agent in FlipsideAI

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Overview

Who are your most valuable users? How do you identify high-value prospects from other ecosystems? Which wallets should you target for your next growth campaign? These questions are fundamental to growing any blockchain protocol—but answering them has traditionally required expensive data science resources, weeks of analysis, and deep expertise in cross-chain analytics. The Spindl Agent makes wallet segmentation and targeting simple, fast, and accessible to everyone.

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How the Spindl Agent Works

The Spindl Agent streamlines wallet segmentation into a simple three-step workflow:

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Video Walkthrough

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Supported Blockchains

The Spindl Agent supports all Spindl-enabled chains:

• Arbitrum
• Avalanche
• Base
• BSC
• Ethereum
• Ink
• Optimism
• Polygon
• Solana

Whether you’re targeting DeFi users on Ethereum, NFT collectors on Base, or cross-chain power users across multiple ecosystems, simply select the blockchains relevant to your campaign.

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Targeting Criteria

Define the characteristics that make your ideal audience unique using six powerful filters:

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How much do they hold?

Target wallets by balance tiers—from under $25K to over $500K, or set custom ranges to match your campaign strategy.

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How often do they transact?

Find active users based on transaction frequency—from less than once a week to more than 10x per day.

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How much liquidity have they provided?

Identify liquidity providers by their LP contribution levels—whether you’re looking for small contributors or major liquidity whales.

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What’s their engagement level? (powered by Flipside Scores)

This is the core of precision targeting. Segment wallets by Flipside’s proprietary quality scores:

• Onboarding (0-3): New or low-engagement wallets
• Activating (4-7): Quality users showing genuine interest
• Power (8+): Your most valuable segment—high-engagement wallets with proven commitment

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When were they last active?

Target based on recency—wallets active in the last week, month, or 90 days to ensure you’re reaching engaged users.

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Who should we filter out?

Auto-protect your campaigns by excluding bots and farmers—wallets with patterns suggesting they’re not genuine users. Each filter includes custom options, giving you complete control to build audiences as broad or as specific as your campaign requires.

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What Makes This Powerful

The Spindl Agent isn’t just a filtering tool—it’s built on Flipside’s proprietary data infrastructure that makes precision targeting possible:

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Normalized Cross-Chain Data

Understand wallet behavior consistently across all major ecosystems. Find high-value DeFi users regardless of which chain they primarily use, or identify wallets that exhibit specific patterns across multiple chains.

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Flipside Wallet Scores

Our 0-15 scoring system decodes wallet behavior based on cross-chain patterns, engagement history, and predictive signals. These scores are calculated using highly curated, labeled data across 700M+ addresses and 30+ blockchain networks, using the last 90 days customized metrics (including 5 categories - activity, tokens, defi, nft, gov and gaming) updated daily.

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Bot & Farmer Detection

Automatically built-in filters detect and exclude bot and farmer wallets. This ensures your campaign funds are spent only on authentic users, maximizing your protocol’s potential for real-world value and growth.

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Pre-Written Prompts & Workflows

You don’t need to be a data scientist to build sophisticated audiences. The agent guides you through proven targeting strategies with intuitive interfaces designed by Flipside’s PhD data scientists. It’s fast and complete wallet lists can be generated in just minutes.

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Iterative Refinement & Insights

Once the wallet list is generated, keep collaborating with the agent to refine your results, uncover insights and get summaries of key findings. Export your final list as a CSV with a single click.

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Real-World Use Cases

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Use Case 1: Target Competitors’ Power Users

Goal: Find high-value users on Ethereum who actively use competing DEXs but have never tried your protocol. Spindl Agent Workflow:

1. Select: Ethereum
2. Set criteria: Power (8+) engagement scores, active in the last month, $500K+ holdings
3. Export and upload to Spindl
4. Launch targeted ads to wallets most likely to value your protocol

Result: Precision campaigns that reach proven DeFi power users, maximizing conversion rates and minimizing wasted ad spend.

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Use Case 2: Reactivate Dormant Quality Users

Goal: Bring back quality users who were active on your chain but haven’t transacted recently. Spindl Agent Workflow:

1. Select: Your chain (e.g., Base)
2. Set criteria: Activating (4-7) engagement scores, active in the last 180 days, transacted 1x daily, with $25K-$500K liquid holdings
3. Export and upload to Spindl
4. Launch re-engagement campaign with targeted messaging

Result: Win back valuable users who already know your ecosystem, at a fraction of the cost of acquiring new users.

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Use Case 3: Find High-Value Liquidity Providers

Goal: Attract major LPs to your new DeFi protocol. Spindl Agent Workflow:

1. Select: Ethereum + Arbitrum
2. Set criteria: Power (8+) engagement scores, provided $10K+ liquidity, active in last week
3. Export and upload to Spindl
4. Launch campaign highlighting your liquidity incentives

Result: Target wallets that have proven LP behavior and the capital to provide meaningful liquidity to your protocol.

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Next Steps